THE ISSUE: The founders of Women in Revenue (WIR) no longer recognized the WIR brand and  wanted to get the brand back in touch with its original intent and unique appeal.  

WRENCH: 7000 members worldwide in growth generating roles — lots of big personalities and opinions, not all necessarily aligned.

PROCESS: Discovery work to inform a brand repositioning recommendation. This work was specifically designed to allow WIR founders and board to move forward with great confidence.

SOLVE: A combination of making sense of the inputs; brand positioning recommendation; and a POV about  where this all could take the brand creatively.