For the performance marketer, the slickest growth hacks are generosity, insight, and creativity.

The most successful marketers are expansive in what they bring to the table. They solve a problem, inform, facilitate, celebrate, or inspire.

Entities who are clear about their brand function more efficiently and attract higher caliber talent. This consistency and clarity inspires people to rely upon you and even advocate on your behalf. Frankly, tending to the health of your brand is an investment in the future health of your company.

What we’d rather do is work to get at the heart of your brand and bring it to life in a way that profoundly inspires your talent as they move your business forward and gets the attention of new talent, compelling them to want to join your culture.

If I don’t bill myself as a “Growth Marketer” but rather as a “Marketer” am I somehow communicating a “non-growth” stance? Some sort of ignorance about the point?

Social media seemingly amplifies all brand deeds: good and not so good. Gen Zers and Millennials are ON IT. They can’t abide artifice and will demand accountability and transparency.